Please complete the form below
State your company mission and the nature of your business.
Who is your target consumer?
What do you want your target audience to 1) THINK 2) FEEL 3) BELIEVE 4) DO?
What is your PRIMARY , SECONDARY & TERTIARY messaging?
Name two brands (not necessarily industry related) you like, and one reason you like each of them.
Name a brand you dislike, and two reasons why.
Who is your closest competition? How are you different from them?
If your brand were a celebrity, who would it be? Why?
What sets you apart, either in terms of product or ethos?
Which well-known celebrity (actor, musician, artist, etc) best embodies your brand, and why? (Not as a spokesperson, but as a physical representation of your brand’s defining characteristics.)
Is there anything in your back story or company history that would be important or relevant?
Is there anything else you’d like us to keep in mind?
(This can include printing and packaging restraints or anything else you deem relevant.)
Do you have a tag line? Would you like us to help create one?